Experience

 

What Am I Doing? (occupationally)

Social Media Manager – Coury Hospitality (Hotel Vin, Autograph Collection)
  • Serves as marketing champion for on-site activations and implementations
  • Builds and implements social media game plan for hotel and outlet(s) through industry research, digital benchmarking, target audience identification, and setting clear goals
  • Analyzes social media KPIs and tweaks game plans as needed
  • Cultivates and increases local partnerships
  • Partners with property team to bring brand awareness full circle – online and off

What Am I Doing? (Academically)

Master of Science in Strategic Communication (focus in Social Media Management) – Arkansas State University

Completed Courses:

  • Seminar in Strategic Communication
  • Advertising Account Management
  • Communication Regulations and Policy
  • Audience Market Analysis
  • Social Media Measurement

What Have I Done? (occupationally)

Marketing Specialist & Account Representative – The Wright Group
  • Assisted global sales representative to maximize client relations and supply chains
  • Monitored client activity (orders, logistics, etc.)
  • Managed logistics for 16 annual trade shows
  • Held responsible for physical/digital marketing collateral
  • Served as copywriter for monthly Supply Chain Outlook
  • Served as copywriter for website copy, social media posts, and tradeshow print/digital collateral
  • Oversaw social media strategy
Program Coordinator – Parish Proud
  • Directly managed four Parish Proud programs (residential, business, municipality, and affiliate)
  • Oversaw ground operations and logistics for events
  • Coordinated community engagements for the organizations
  • Communicated with volunteers, organization leaders, and stakeholders
  • Pitched media for coverage of events
  • Oversaw marketing efforts for owned and earned media
  • Compiled data for weekly, monthly, and quarterly reports
  • Developed social media strategy for organization needs
Brand Ambassador & Traveling Launch Lead – WaitrApp 
  • Held responsible for local outreach to Waitr’s markets across the southern US and Northern US
  • Held responsible for engagement with restaurant partners
  • implement local, regional, and national marketing and public relations efforts
  • Coordinated with upper management and colleagues to achieve mutually beneficial outcomes
  • Recruited and trained new, local hires
Sales Lead – Pacific Sunwear
  • Held responsible for increasing sales in the store and online
  • Engaged with associates by giving them directives
  • Supervised sales floor
  • Served as liaison to upper management
  • Reported sales, KPIs, inventory, and store organization
Freelance Consultant – Collector’s Square Luxury Goods
  • Managed Social Media accounts
  • Created Website
  • Redesigned interior of the retail location
  • Served as a media representative for initiatives
Public Relations Coordinator – Carrabba’s Italian Grill
  • Coordinated local, targeted, and business-to-business marketing/communications
  • Established relationships with internal and external stakeholders
  • Served as event host for monthly Wine Dinners
  • Achieved a 58% increase in sales from integrated marketing communications efforts
  • Established the online presence of this location (the first in the company)
  • Created the “Feed A Friend” campaign for the Southern Region

 

What Have I Done? (Academically)

Public Relations Manager – Strategic Campaigns Management Course [CMCN449] (Spring 2021)
  • Developed and strategized public relations efforts for Downtown Lafayette Unlimited’s Downtown Lafayette non-profit organization
  • Tasked to strategize and develop initiatives to increase foot-traffic, UL student engagement, and business development following the COVID-19 pandemic
  • Focused on the team’s progress and ability to provide for the needs of the client
  • Collaborated on engaging and creative projects.
Public Relations Manager – Cypress Communications [CMCN477] (Spring 2021)
  • Served as the media liaison for Ecole Saint-Landry (French-immersion school in Sunset, LA)
  • Created compelling press pitches for feature articles and press appearances
  • Designed graphics for social media outreach 
  • Created engaging newsletter templates and designs for parent outreach
Content Strategist – Cypress Communications [CMCN477] (Fall 2020)
  • Managed the objectives for the Acadiana Area Human Service District’s campaigns
  • Ensured needs were met while providing creative, innovative, and objective-centered results for internal and external stakeholders
  • Generated social media content for client dispersal
  • Created Instagram account (@ktym_acadiana) for client’s outreach opportunities

 

Organizations & Recognition

  • Pride of Acadiana Marching Band (2017-2018)
  • Honors Ambassador (2018-2019)
  • Honors Board Historian (2018-2019)
  • Sigma Alpha Lambda National Honor Society Vice President Academic Achievement-UL Chapter (2018-2019)
  • Public Relations Student Society of America (VP 2019, President 2020)
  • Delta Tau Delta Fraternity (President 2019-2020)
  • Order of Omega – Greek Honor Society Initiate (Spring 2021)
  • Department of Communications Outstanding Graduate (Spring 2021)
  • The 1898 Society – UL Hall of Fame Inaugural Inductee (Spring 2021)
  • Delta Tau Delta Fraternity – Volunteer Alumni Team Member-At-Large (2021-Present)