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Public Relations isn’t an “easy” thing

As an upcoming UL grad, I’ve heard many times, from friends and family alike, that PR seems like an “easy” thing to study. It’s incredibly disheartening to hear those comments, but let’s talk about a few reasons why PR isn’t an “easy” thing to have studied and now practice.

The Public Relations Society of America (PRSA) defines Public Relations as “a strategic communication process that builds mutually beneficial relationships between organizations and their publics” (PRSA, here). 

KEYWORDS: STRATEGIC  | RELATIONSHIPS | ORGANIZATIONS | PUBLICS 

The art of public relations is not accomplished overnight. The strategies developed to serve as a mechanism for campaigns are carefully crafted to an array of specific objectives. Moreover, the process to teach these skills to an individual is a tedious road to follow. 

A PR professional works with an organization, company, government, or individual to cultivate a story that portrays that client’s reputation, idea, product, position, or accomplishment in a positive light. So, in a sense, you can think of PR professionals as storytellers,” (HubSpot, here).

KEYWORDS: CULTIVATE | STORY | PORTRAY | REPUTATION | POSITIVE | STORYTELLER

Many individuals find themselves more brand loyal to some products, goods, or services more than others. This results in a by-product of performed public relations. A PR professional must be able to produce works for their client’s public to build and strengthen relationships. This is methodical and strategic, mixed with creativity and innovation. 

From the ideation to the development, the pitch, and then to the programming, specialists tell their clients’ stories to the world for all to hear. This takes planning and attention to detail.

However

Most PR Practitioners know what they’re getting themselves into. They love the hustle and bustle from day-to-day. PR Pros don’t mind the hectic schedules, because they live for the thrill of it. 

The work is tiresome, but it’s worth it. The work may cause headaches, but it’s worth it. It becomes fun because it never feels like work.

This isn’t easy just because it’s fun.