PR

Blog Post 2: “It Ain’t Easy”

Let’s Start Here:
Public Relations isn’t an “easy” thing

As an upcoming UL grad, I’ve heard many times, from friends and family alike, that PR seems like an “easy” thing to study. It’s incredibly disheartening to hear those comments, but let’s talk about a few reasons why PR isn’t an “easy” thing to have studied and now practice.

The Public Relations Society of America (PRSA) defines Public Relations as “a strategic communication process that builds mutually beneficial relationships between organizations and their publics” (PRSA, here). 

KEYWORDS: STRATEGIC  | RELATIONSHIPS | ORGANIZATIONS | PUBLICS 

The art of public relations is not accomplished overnight. The strategies developed to serve as a mechanism for campaigns are carefully crafted to an array of specific objectives. Moreover, the process to teach these skills to an individual is a tedious road to follow. 

A PR professional works with an organization, company, government, or individual to cultivate a story that portrays that client’s reputation, idea, product, position, or accomplishment in a positive light. So, in a sense, you can think of PR professionals as storytellers,” (HubSpot, here).

KEYWORDS: CULTIVATE | STORY | PORTRAY | REPUTATION | POSITIVE | STORYTELLER

Many individuals find themselves more brand loyal to some products, goods, or services more than others. This results in a by-product of performed public relations. A PR professional must be able to produce works for their client’s public to build and strengthen relationships. This is methodical and strategic, mixed with creativity and innovation. 

From the ideation to the development, the pitch, and then to the programming, specialists tell their clients’ stories to the world for all to hear. This takes planning and attention to detail.

However

Most PR Practitioners know what they’re getting themselves into. They love the hustle and bustle from day-to-day. PR Pros don’t mind the hectic schedules, because they live for the thrill of it. 

The work is tiresome, but it’s worth it. The work may cause headaches, but it’s worth it. It becomes fun because it never feels like work.

This isn’t easy just because it’s fun.

 

Blog Post 1: Why a Young, Fresh Public Relations Professional is the Right Answer

Let’s Start Here: 

There’s a huge difference between “Good PR” and “Bad PR.”

Imagine booking a flight with a company that does not communicate to their passengers all of the amenities offered to them. Would you choose to fly with them?

Now, imagine booking a flight with a company that emails their passengers one week prior to their flight departure with all of the amenities offered on their specific flight!

That’s the difference between good and bad public relations.

With the difference in mind, why are the emerging PR pros taking charge in today’s industry?

Many young, professionals are leaving their academic careers and are ready to begin working wholeheartedly for their upcoming employer. These are the best individuals to hire because they embody three main values: Determination, Organized & Boldness.

Determination

As entry-level professionals, these emerging leaders are ready to work tirelessly to achieve maximum results. This can bring a much-needed energy boost to the workplace for the middle and upper-level management that may feel stagnant in their careers. 

Organization

The organization of a professional may be one of the most vital attributes to possess in today’s workforce. From the hassle between virtual and in-person life, there can be things that slip through the cracks if you aren’t an organized individual. Today’s new business individuals have just completed an education during a global pandemic. The skill of organization is now fabricated into society’s social structure.

Boldness

When thinking of boldness in today’s workplace, you may not know where to look. The answer is right in front of you: a young, fresh Public Relations Professional. However, the soon-to-be careered practitioners are bold in various aspects. Above many, a fresh professional will be bold in their pursuit of successfully completing campaigns for clients. The individuals also tend to not waver in their endeavors because there are no preconceived stereotypes associated with the transactional or relational business.

Don’t be weary – young PR Professionals are here to make a statement.

 

Please feel free to view my story, experience, and digital portfolio, which can be accessed through the navigation menu at the top of the page.